This Week in Denim: Celebrity Campaigns Lead Fall (September 2026)
1. George Strait and Wrangler mark 30-plus years with a new commercial On September 21, George Strait and Wrangler released a new commercial for the George Strait Collection, the singer’s long-running apparel line that includes jeans, shirts, a front-zip vest, and a quarter-zip pullover. The partnership goes back over three decades, and the new spot…